Some entrepreneurs think that if it’s a one-day live event, then it’s not a real live event because live events must be multi-day events? That’s simply not true. It takes relatively the same amount of time and energy to plan a one-day live event as it does a multi-day event. The best part, it allows you to create a profitable live event. With one-day live events, everything needs to be laser focused. This includes your content, audience, location, etc. There isn’t much room for error here. Although this event has a lot of perks for you, the organizer, it has a lot of perks for the attendee as well.
I’ve got five benefits of planning a one-day event that I’m gonna share with you today. Make sure you take notes, I’m packing it in today.
First benefit is cost! This is a big one and if you’re a first-time organizer, cost is always top of mind for you. Because you only have one day for your live event, as I mentioned before, every single element of the event must be laser focused. This is not the event to be careless with purchases. Not that one-day live events are watered down, but because you have such a limited amount of time, you should be intentional about your budget as well. Here’s an example. At a multi-day event, you may want to create a workbook that goes along with each educator and guided questions that prompt attendees to follow along with their presentation. With a one-day live event, you may give the truncated version where you have an introduction page for the educator and a summary about what their presentation may focus on followed by blank pages for attendees to take notes. This cuts down on the hours the graphic designer will need to create the workbook, in turn saving you some money.
Second benefit is the minimal amount of pressure to make your event all-inclusive. Attendees love all-inclusive events. I’m not gonna lie, so do I. It eradicates the need for us to put out extra money for hotel and food, but with a one-day event those expectations are not there. It’s literally one day. Attendees expect to take care of their own food and hotel if they’re coming from far. If you choose to include food, include lunch and perhaps snacks. Lunch is less expensive than dinner and there are usually a wide variety of simple options you can provide. You should be mindful to cater to those with food allergies and lifestyles. If you don’t want to, I’d advise you to choose a venue where attendees can dine within a short distance. Get a room block from a couple of nearby hotels so that attendees coming from far, don’t feel rushed to go back home.
Third benefit is the ticket price. First-time attendees love one-day events because of the lower financial commitment. Today it seems as though live events start at $1000 and can easily go up to $4000. This may be a bit scary for the attendee who is attending an event for the first time. One-day events give them an opportunity to attend a live event at a lower price point and if they spent the night, it’ll still feel as though they attended a multi-day event. The trick to these events is making sure that you don’t cut out any of the standard elements of a multi-day event. Some of these elements include networking sessions, a photographer to capture the moments and even headshots, if time permits, VIP ticket options, an itinerary and even a community to join before the actual event. One-day events start at $197 and up and you have a really high chance of selling out. This third benefit is a win-win situation for you and the attendee.
Fourth benefit is that you get to be super laser focused with your content. Now I’m gonna say something that you may disagree with me about. Some live events are too broad in their content in an attempt to sell out quickly. But if I can share a secret with you, this is how attendees have what I like to call attendee remorse. Just like buyer’s remorse, they made a purchase to attend a live event but after experiencing the event, they regret purchasing. This happens more often than you think. I surveyed my audience and asked if they’ve ever experienced attendee remorse. Over 90% of attendees said yes. Now this can happen because of several reasons. The organizer didn’t stipulate who the event was for, the average number of years they’ve been in business, the specific content that would be taught. Even if they specified the content, it could have been that it was a lot of fluff. If you’re saying yes to a one-day event, take the time and really carve out what your content would be and target a specific audience.
Fifth benefit is location independence. When you host a one-day event, you can choose to have it anywhere. I’ve only noticed one-day conferences where the attendee count was more than 50 individuals, and I’ve seen some one-day workshops as well. The organizers were able to host those events anywhere. For a one-day retreat, it may be more beneficial to create the retreat vibe inside of the venue you choose, instead of taking someone out of the area to a retreat-like location. For example, instead of choosing a venue on the beach, try a less crowded part of a major city. As you’re planning, try to keep your attendee in mind. Although your price point will bring in local attendees, remember those who may travel from far. Being closer to an airport and major transportation would be more beneficial to them.